“The Art of the Ask” with Janell Johnson and Aaron Johnson from Kinetic
Not every ask will end with an immediate yes, but with the right approach, you’ll never hear a definitive no. Through thorough donor research and tailored cultivation, you can uncover key insights into a donor’s capacity and interest. Confidence in asking comes not from self-assurance, but from trust in the process built over time. Even if the answer isn’t a resounding yes, you’ll hear, “Not now, but maybe with more cultivation,” turning every interaction into a future opportunity.