Building a Case for Support & Crafting Compelling Communications
We believe that stories build community. We are all made of stories. Our stories make us human, and they are how we relate to each other. This session focuses on using those stories to craft compelling communications, including the big job of clearly articulating a strong case for support for your organization or for a major campaign, as well as using that storyline in all of your communications about giving – from appeals to thank-you letters.
Presenters:
- Allan Burrows, Partner/CEO, CapDev
- Clare Jordan, Vice President, CapDev
Networking: 8 a.m.
Program: 8:30-9:30 a.m.
Everyone is welcome to attend. The meeting is free for AFP members and $10 for non-members.
Allan Burrows has been with Capital Development Services since 1994, and president since 2006. He manages the company’s marketing, operations, campaign and search divisions, and presents to dozens of conferences and board sessions every year. Allan is a graduate of UNC Chapel Hill, and began his development career at the Baptist Children’s Homes of North Carolina and at the North Carolina Child Advocacy Institute. In his 30+ years of fundraising experience, Allan has led campaigns and development work throughout the Southeast for a broad array of nonprofits, and is experienced at working with leadership on all aspects of philanthropy. He is passionate about engaging clients and people in realizing that philanthropy is more than just “fundraising.” He is a frequently requested and dynamic speaker, known for sharing relevant and interesting stories from his own experience with CapDev clients. A North Carolina native, Allan has served on numerous nonprofit boards over the years, including two terms with the N.C. Center for Nonprofits, and was awarded the Triad AFP Lifetime Achievement for Fundraiser of the Year in 2011.
Clare Jordan’s passion lies in “teaching philanthropy,” a skill honed through two decades of researching, lived experience, and presenting on topics related to generosity. Having held positions in nonprofit management since the early 1990s, she shares expertise from serving in staff and volunteer leadership roles in marketing and development with nonprofits around the Southeastern U.S. From launching into the nonprofit sector as a student at North Carolina State University where she founded the Campus Chapter of Habitat for Humanity, to chairing N.C. State University’s Institute for Nonprofits Advisory Board; the UNC School of the Arts Board of Visitors; and Social Innovation & Entrepreneurship at N.C. State University, Clare has served on a variety of other nonprofit boards, is a BoardSource certified Nonprofit Board Consultant, and was named to the Triad Business Journal’s “40 Leaders Under 40” in 2008 and awarded Distinguished Alumna of the Year for the College of Humanities at NC State University in 2021.